I am a creative director / art director who loves to look at the big picture.
I've worked on everything from package goods, to financial services, to luxury brands. Some of my clients have included: American Express, AT&T, Computer Associates, Dupont, Fisher Price, Merrill Lynch, P&G, Showtime, The U.S. Army, Norvartis and Verizon. Most of my projects involve an understanding of some very complex businesses that talk to multiple audiences. The challenge is to create a simple and accessible campaign that can resonate with clients and consumers as well as with the business community.
As a CD I've pitched and won many business, managed several teams and grown numerous accounts. I am most proud of the recent work for Sun Life that included print, TV, digital and a 3 hour live web cast on the topic of the Affordable Care Act.
Here are a few of the agencies I've worked at: BBDO, Deutsch, Digitas, Doremus, Draft FCB, K&B, MRM and Y&R.
If I can help your business please contact me: efitzgerald5@verizon.net or 917-903-6603